New Tri-County Owners Honor the Shop’s Legacy
Written by Shayda Windle | Photos by Callie Broaddus
Situated just off Route 55 in Marshall, Tri-County Feeds, Inc., started as a feed store in 1978. Since then, it’s grown from humble beginnings into a household name for equestrian goods across Northern Virginia, West Virginia, and even Montgomery County, Maryland. Under its expansive roof and spread over two floors, equestrians, animal lovers, and fashion enthusiasts alike can find an eclectic blend of quality products, exceptional service, and a commitment to community. Now, under new ownership, Tri-County continues to offer quality products with fun updates planned for the future.
Born and raised in Charlottesville, owner Andrew Baldwin began his career in real estate development and brokerage in 2007, eventually transitioning into business acquisition over the past decade. His ventures span a diverse range of industries, including auto, paper and supply, and real estate investment.
He and his wife, Isabelle, developed a connection to Tri-County during Andrew’s time playing polo at Beverly Equestrian in Middleburg. Andrew took up polo about seven years ago, while Isabelle grew up immersed in equestrian sports and horse culture.
“When we learned about Tri-County, it instantly resonated with us. It aligns perfectly with our lifestyle and passions.” – Andrew Baldwin
The couple felt the business was a natural fit with their personal interests, which ultimately solidified their decision to purchase it. Andrew was also encouraged by Tri-County’s long-standing reputation as a trusted and respected retailer in the equine industry.
Andrew Baldwin shares, “When we learned about Tri-County, it instantly resonated with us. It aligns perfectly with our lifestyle and passions.” They hope to honor Tri-County’s legacy while continuing to enhance its offerings.
Tri-County’s story begins with Bill Jackson, who started delivering paper bedding in his pickup truck from his brother’s garage. His entrepreneurial spirit and dedication to customer service laid the foundation for what Tri-County would become. By 1980, the business had moved to Frost Street in Marshall, Virginia, evolving from a small retail space into the “biggest little feed store” in Northern Virginia. Over the years, loyal customers and their growing needs have prompted expansions, including the construction of a stunning 12,000-square-foot, three-story post-and-beam retail space.
Today, Tri-County remains a one-stop destination for feed, equestrian fashions, home goods, and so much more. The store’s extensive inventory includes riding and sporting apparel, tack, pet food, unique gifts, and even kitchen accessories. Baldwin notes, “We’re heavily expanding our equestrian clothing lines, from tack to polo gear. We recently sourced a tremendous amount of inventory from Argentina for polo, which we’re excited to launch this spring.
“This isn’t just a business for us,” he adds. “It’s a way of life. We’re honored to be part of a legacy that has meant so much to this community.”
In addition to enhancing the retail experience, the Baldwins are focused on growing Tri-County’s footprint in the region. “In the future, we hope to bring the Tri-County brand to Charlottesville, Orange County Hunt, and Farmington Hunt,” Baldwin says. The goal is to considerably grow the operation while maintaining the personal touch and exceptional service that customers have come to expect.
At its core, Tri-County remains dedicated to its founding mission: supporting the equine industry with high-quality products and services. The store’s proprietary line of premium horse feed is specifically developed to benefit the equine community of the Northern Piedmont region. Beyond feed, the knowledgeable staff at Tri-County are always ready to assist customers with finding the perfect product for their animals, from newborns to seniors and healthy to special needs.
Tri-County’s boutique is another highlight, offering fashionable and functional apparel for riding and sporting. Customers can browse a curated selection of jewelry, leather goods, soaps, specialty food items, and one-of-a-kind treasures sourced from around the world. “We want to make sure every customer leaves with something special, whether it’s a unique gift or an essential piece of riding gear,” Baldwin says.
“We want to make sure every customer leaves with something special, whether it’s a unique gift or an essential piece of riding gear.” – Andrew Baldwin
Isabelle Baldwin is looking forward to bringing new artwork to the store. A University of Virginia graduate with a degree in studio art, she has always had an interest in the intersection of art and regional culture. Her plans include curating a dynamic selection of pieces from local and equestrian artists, creating a space that celebrates artistic renderings of the region.
Whether you’re searching for the best feed for your horse, a stylish new outfit, or a unique gift, Tri-County offers an experience as exceptional as the region it serves. As Andrew and Isabelle Baldwin continue to expand and innovate, Tri-County’s future looks as bright as its storied past. ML
Published in the January 2025 issue of Middleburg Life.